Odisha pilot-ready vegetable MSP platform
MSP-backed procurement for farmers
Cold-chain freshness and direct branded retail
KRS closed-loop agritech value network
1 Lakh+Target Farmers
50Retail Outlets
6 MonthsPilot-to-Scale
India's First Closed-Loop Agritech Value Network
Empowering farmers, preserving freshness, and building wealth through a direct farm-to-fork ecosystem.
Why Kishan Retail Sathi
A credible agritech model built for farmers, officials, retailers, consumers, and capital partners.
KRS is not only a procurement platform. It is a controlled value network that protects farmer income, preserves produce quality, reduces intermediary leakage, and creates direct market access through branded retail outlets.
Fixed MSP
Pre-declared price protection for enrolled farmers.
Zero Middlemen
Direct sourcing and branded retail keep value in the network.
Cold-Chain Freshness
Stored produce can be released strategically during shortage periods.
AI Forecasting
Demand-led planning supports procurement, storage, and outlet orders.
Blockchain-ready Transparency
Traceability for consumers, officials, and institutional partners.
Branded Retail Outlets
Predictable demand through KRS Sathi counters and franchise formats.
Pilot-ready proof points
Built for serious conversations with district officials, farmer networks, retail partners, and investors.
Kishan Retail Sathi is structured for institutional partnerships and commercial rollout.
1,000 farmers, 10 outlets, 100 cold rooms, and a 6-month pilot-to-scale timeline.
Food handling, storage and outlet operations are designed around compliance readiness.
Digital farmer payment flows can align with bank, Aadhaar, and PM-KISAN style infrastructure.
A supply chain that gives back
Small changes in the value chain can create a better everyday life for farmers, families, and local entrepreneurs.
A Better Deal for the Farmer
MSP-backed procurement helps farmers avoid distress sales and plan the next season with more confidence.
Freshness Families Can Trust
Cold-chain handling and direct retail improve freshness from farm harvest to household kitchen.
Lower Wastage for the Nation
Storage access turns fragile vegetables into planned inventory instead of post-harvest loss.
Local Entrepreneurs, National Network
KRS outlets create dignified local businesses backed by supply, technology, and brand trust.
Choose your partnership path
One agritech platform for farmers, storage partners, retailers, investors, officials, and market access.
Farmers & FPOs
Fixed MSP contracts, input support, cold storage access, and direct digital payments.
View farmer modelFranchise Retailers
Modern KRS branded outlets with reliable supply, digital billing, and traceable produce.
Open retailer opportunityCold Room Partners
Convert storage capacity into year-round revenue through KRS cluster demand.
Explore cold room modelInvestors
Back a scalable closed-loop agritech platform with retail, storage, and data economics.
View investor memoGovernment Partners
District coordination, farmer onboarding, price monitoring, and pilot implementation reporting.
View pilot readinessDistribution & Market Access
GPS-aligned logistics, direct retail outlets, and feedback loops for controlled production.
Explore operating system
Proposal library
Download the right KRS proposal for your conversation.
Use these documents for investor meetings, district pilot discussions, retailer onboarding, cold room partnerships, and farmer network engagement.
DeckKRS Pitch DeckInvestor and institutional overview
CapitalInvestor ProposalSeed ask, use of funds, scale plan
RetailFranchise RetailersOutlet economics and operating model
StorageCold Room OwnersInfrastructure partnership model
FarmerFarmers, FPOs & PanchayatsOnboarding and MSP protection model
ProfileCompany ProfileKRS background and operating thesis
Every crate carries a story
Journey of Freshness
A simple, traceable movement from farmer harvest to trusted retail shelves.
Farm
Harvest begins with enrolled farmers and declared price visibility.
Sorting
Produce is graded and prepared for storage or retail movement.
Cold Room
Freshness is protected until market release is planned.
Transport
On-time logistics move crates from clusters to outlets.
KRS Store
Branded retail counters create direct consumer access.
Consumer
Families receive fresh produce with greater price confidence.
The market gap
Traditional supply chains are linear, fragmented, and leaky.
Farmers face distress sales, post-harvest wastage, broker dependency, delayed payments, and weak demand visibility, while consumers pay volatile retail prices.
Farmer distress sales
Harvest lows force farmers into uneconomic selling without a guaranteed buyer.
Post-harvest wastage
Limited cold-chain access turns fresh produce into loss and later scarcity.
Middlemen spread
Intermediary layers dilute farmer share while consumers pay peak prices.
KRS solution
Closed-loop value network connecting production, storage, logistics, retail, and feedback.
Plan
Production aligned to demand intelligence.
Protect
Farmers receive fixed MSP assurance.
Preserve
Cold-chain storage reduces waste.
Move
On-time transportation preserves quality.
Sell
KRS retail outlets create direct access.
Control levers
Three operating controls make the model practical at district scale.
Controlled Production
Synchronizes input supply and planting schedules with market demand to reduce blind growing and mandi gluts.
Strategic Storage
Village-level cold clusters buffer produce between harvest and retail release, reducing wastage and scarcity.
On-Time Transportation
GPS-aligned logistics preserve farm-level quality until produce reaches KRS outlets and consumers.
Voices from the network
Designed for the people who make the food system work every day.
"A fixed price before harvest gives us confidence to grow without fear of sudden mandi crashes."
"A reliable branded supply chain helps a small outlet compete with quality, trust, and freshness."
"KRS can turn idle capacity into planned, recurring storage demand from nearby farmer clusters."
"Fresh vegetables at stable prices make everyday household buying easier and more predictable."
Odisha pilot dashboard
Odisha pilot metrics presented like a live implementation dashboard.
Pilot farmers protected from distress sales.
Cold room utilisation target across pilot operations.
Phase 1 branded retail outlet growth target.
Pilot-to-scale implementation timeline.
Roadmap
Odisha launch to a national-scale direct farm-to-fork network.
Odisha Launch
1,000 farmers, 10 outlets, 100 cold rooms, 6-month pilot.
Regional Expansion
3-5 districts, 50 outlets, multi-cluster cold-chain activation.
1,000 Outlets Per State
State-level retail footprint with farmer clusters, storage, and KRS App data.
Build with KRS
Partner with KRS to build a fairer, fresher, and more profitable agricultural supply chain.
Kishan Retail Sathi is prepared for district pilot coordination with government officials, farmer networks, cold-chain owners, retail partners, and investors.
Websitewww.kishanretailsathi.com
Emailinfo@kishanretailsathi.com
PhoneCall: +91-7854954845
Partner With KRS