Odisha pilot implementation plan

Phase 1: 1 district, 1,000 farmers, 10 retail outlets, under 6 months.

The pilot is structured to prove zero distress sales, MSP payments within 7 days, outlet-led price stability, and first-cycle farmer bonus disbursement.

1,000Farmers Protected

10Branded Outlets

100Cold Rooms

6 MonthsPilot Duration

Month 1-2

Setup & Onboarding

1,000 Kishan agreements, cold storage registration, FSSAI licensing, app deployment, district administration and Gram Panchayat coordination.

Month 3-4

Procurement & Storage

First harvest procurement at MSP, cold room activation, branded outlet counter setup and NGO partner activation for advisory services.

Month 5-6

Retail & Price Stability

All 10 outlets operational, strategic release during lean periods, consumer price monitoring and first farmer bonus cycle digitally disbursed.